Consistency Is Key

So you want to write market copy for a company, the problem is you don't have anything to prove that you can do it. You might be thinking that you'll land that job after you write that New York Times Bestseller. After all, once you write that one book, you'll have enough to prove yourself right?

Maybe. But there is a much better way.

Instead of banking your entire success on one body of work, create many smaller bodies of work that might even contain errors. Yes, an error-free published best seller will prove you can write, but so can blogging every single day for 6 months. Here's the thing:

Consistency speaks much louder than perfection in the market.

When a potential employer sees that you have the drive to publish an article every single day for 6 months or a year or however long, they will be highly impressed. Most people don't have what it takes to maintain such a high output level of work. Not only does consistency show drive and grit, but it also allows you to become a better writer much faster. The more stories published means the more stories read. The more stories read means the more feedback you get. The more feedback you get means...well you get the idea.

The more reps you get in, the more you will grow.

So if you decided to just spend an entire 3 years on one book, you might get better through revisions, but you won't get any feedback for over three years. The growth cycle is elongated. Also, publishing just one good book, might get your name out there, but it doesn't highlight the drive a company is looking for directly.

This truth should be an encouragement. If you are someone who aspires to be a writer or a graphic designer for a company....don't think you have to create some masterpiece to be noticed. Just create...a lot. Show the world your work consistently. Your skills will improve quickly, and you will signal to employers you have what it takes.

Just. Be. Consistent.