Marketing Crash Course with Mitchell Earl
In the following interview, Mitchell and I discuss the ins and outs of what it is like to work in a marketing role within a business.
Mitchell answers the following questions:
What does your role entail in terms of day to day activities?
What are the hardest parts of marketing?
What are the most rewarding parts?
Is there anything cool or interesting about marketing that most people don’t know?
What does it take to be successful in this role?
What kind of hard skills is necessary or useful for this role?
For someone interested in getting their feet wet in the world of marketing, what would be some parting advice for them?
Everything is marketing, not just branding. From the language a sales team uses, to the actual product itself, all aspects of a business play a part in marketing efforts.
Marketing is about connecting with people, not just about reading analytics. Successful marketers understand their customers and how they think.
One of the hardest parts of marketing is educating people on why a new product is worthy of their money.
One of the most rewarding parts of marketing is to see your marketing efforts turn into a sale.
The single most important hard skill in marketing is the ability to write good marketing copy.
If you are interested in marketing, start trying to sell something.