Marketing Crash Course with Mitchell Earl

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Today I am speaking with Mitchell Earl, the Director of Marketing at Crash.co and former Director of Marketing at Discover Praxis.  

In the following interview, Mitchell and I discuss the ins and outs of what it is like to work in a marketing role within a business. 

Mitchell answers the following questions:

  • What does your role entail in terms of day to day activities?

  • What are the hardest parts of marketing?

  • What are the most rewarding parts?

  • Is there anything cool or interesting about marketing that most people don’t know?

  • What does it take to be successful in this role?

  • What kind of hard skills is necessary or useful for this role?

  • For someone interested in getting their feet wet in the world of marketing, what would be some parting advice for them?

Takeaways

  • Everything is marketing, not just branding. From the language a sales team uses, to the actual product itself, all aspects of a business play a part in marketing efforts.

  • Marketing is about connecting with people, not just about reading analytics. Successful marketers understand their customers and how they think.

  • One of the hardest parts of marketing is educating people on why a new product is worthy of their money.

  • One of the most rewarding parts of marketing is to see your marketing efforts turn into a sale.

  • The single most important hard skill in marketing is the ability to write good marketing copy.

  • If you are interested in marketing, start trying to sell something.

Gregory WilliamsonComment