S2, #7 - Going Deep with Aaron Watson

Hey Thrivers! Today I am speaking with Aaron Watson, a leader with a passion to create value for others. He is the co-founder and CEO of Piper Creative, a marketing agency that provides documentary as a service. This takes form in professionally produced podcasts and vlogs for other businesses. Aaron is also the host of the Going Deep with Aaron Watson Podcast, which has over 100,000 downloads in over 120 countries,  and as a master in the medium of content creation that is near and dear to my heart, I am honored to welcome him to the show today. He has an incredible story with many accomplishments. I hope you enjoy as we go deep into discussion about how to create truly valuable content for customers and leverage your strengths to grow your business.

Show Notes:

Interview - 1:06

What is the Going Deep Summit? - 2:08

Aaron’s Journey - The Why behind Piper Creative - 3:00

The mission of Piper Creative - 6:06

Aaron’s biggest failure in his entrepreneurial journey - 10:47

Put your promotional efforts behind your best work - 11:33

Don’t sell something you don’t believe in - 12:10

Get around people who are doing interesting stuff - 15:10

Get those Reps IN - 17:58

How Aaron saw his opportunity and took it - 27:52

How to trust your gut - 33:55

Why you should take more asymmetric risks - 41:08

What to do if you want to start your own business - 43:42

Forgive yourself , press publish, and be honest- 51:08

Read more biographies - 55:04

Surround yourself with A players - 56:23

Optimize behind getting around the highest performers - 57:04



Going Deep Summit Keynote by Ed Latimore

Antifragile by Nassim Nicholas Taleb

The Fish That Ate the Whale by Rich Cohen

Contact Aaron:

YouTube Channel


Gregory AlexanderComment