How to Start a Podcast: Step 3 - Marketing

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What's up Thrivers! This is the third episode in a three part series where I discuss the ins and outs of starting a podcast.  In this episode I discuss how to market a podcast to grow your audience. My podcast audience has grown into the thousands, with hundreds of RSS subscribers interacting with my content daily, so I want to share what I've learned with you in the past 8 months of podcasting. This episode covers:

  • The best way to launch a podcast

  • How you should release new episodes: either daily, weekly, bi-weekly, or monthly

  • How to name a podcast and specific episodes to optimize user engagement via Search Engine Optimization

  • How to leverage your podcast using social media

  • How to engage your audience through email campaigns

  • The most important tip to growing an audience

Resources:

Mailchimp - for email campaigns

Headliner - for social media video creation

Medium - for blog growth